Two-Thirds of Builders Are Offering Incentives. Know What You Are Buying.
Posted Friday September 25, 2026 in Real Estate
In September, two out of three U.S. home builders said they were using sales incentives to move houses, according to the NAHB/Wells Fargo Housing Market Index. That share rose to 66% from 63% in August, the highest reading since last December. Separately, 38% of builders reported cutting prices, with the average reduction holding at 6%…
